OEM Off-Road Tires: WIDEWAY’s Custom Production for Global Distributors

WIDEWAY off-road tire carcass – the foundation of durable OEM production.

Introduction

WIDEWAY is a new premium tire brand launched by Shandong Wideway Tire Co., Ltd., a manufacturer founded in 2014 and based in Qingdao, China. The company specializes in designing and supplying radial tires including passenger car tires, SUV tires, light truck tires, and a wide range of off-road tires. For global distributors and wholesalers evaluating a reliable OEM partner, WIDEWAY offers comprehensive customization and production capabilities for off-road tires under its own brands as well as private label programs.

Problem Definition

Distributors and fleet operators often struggle to find an off-road tire supplier that can deliver consistent quality, meet specific terrain requirements, provide necessary certifications, and fulfill volume orders with reliable lead times. Without a capable OEM partner, buyers face risks of inconsistent compounding, poor durability, and compliance failures that can damage brand reputation and incur financial losses.

Industry Background

The global off-the-road tire market was valued at approximately USD 34.4 billion in 2024, driven by mining, construction, and off-road recreational activities. Within this market, the mud-terrain (MT) segment alone reached USD 8.3 billion in 2024 with a projected CAGR of 6.1% through 2033. Meanwhile, rugged-terrain (R/T) tires are emerging as a high-growth category, offering aggressive aesthetics with lower noise than traditional MT tires. These trends underscore the demand for versatile, durable off-road tires that can be customized to specific operational environments.

Detailed Solution: WIDEWAY’s OEM Off-Road Tire Capabilities

WIDEWAY provides OEM production services and customization for off-road tires, passenger car tires, white letter tires, and white sidewall tires. The company operates a factory with a total area of 1,000,000 square meters, employs 5,000 staff, and has an annual output of 23.4 million tires. The R&D team, consisting of 25 professionals, enables tailored tread designs, rubber compounds, and sidewall reinforcements for mud, sand, rock, snow, and all-terrain applications.

Key specifications of WIDEWAY’s OEM capabilities include:

• Monthly production capacity: 60,000 pieces for off-road tires
• Lead time: 25–45 days from order confirmation
• Minimum order quantity (MOQ): One 20-foot container (approximately 400–700 pieces)
• Quality control: 100% pre-shipment testing, with optional third-party inspection (e.g., Bureau Veritas)
• Payment terms: 30% T/T deposit, 70% T/T against copy of B/L
• Delivery method: FOB Qingdao

Step-by-Step OEM Production Process

1. Inquiry & Requirements: Share target tire size (e.g., LT285/70R17), terrain type, load index, speed rating, and volume.
2. Design & Approval: WIDEWAY’s R&D team creates technical drawings and compound formulas; customer approves prototype.
3. Mold Making & Trial: Custom molds are produced; trial run tested for uniformity, balance, and performance.
4. Mass Production: Full production run under ISO-managed processes with inline quality checks.
5. Testing & Certification: Each batch undergoes 100% testing; certifications such as ECE, SASO, CCC, SONCAP, and EU R117 are available.
6. Packaging & Shipping: Tires are wrapped and container-loaded at Qingdao port for FOB shipment.

Molding production line at WIDEWAY’s Qingdao factory.

Use Case: Mexico Tire Distributor Success

WIDEWAY has a proven track record with tire distributors and wholesalers in Mexico. Over a 4-year implementation period, more than 400,000 passenger car tires (model 5085) were exported to serve the need for durable, cost-effective tires suitable for Mexico’s diverse road conditions. Key highlights include extended tread life, high cost-effectiveness, dependable all-season traction, low noise, and maximum ride comfort. The result was repeat orders, demonstrating strong consumer trust and stable profitability for the partner.

Certifications & Compliance

All WIDEWAY off-road tires carry mandatory certifications for target markets:

• SASO GSO (TR13651/2025) – required for Saudi Arabia and GCC markets
• ECE R30 (E4-30R-0264621) – accepted in EU and many African countries
• EU R117 (E4-117R-025700-S2WR2) – for rolling resistance, wet grip, and noise labelling
• CCC (2022061201000258) – for China mainland and Ecuador market
• SONCAP (NGP2026 145940/0001) – mandatory for Nigeria

SASO certification – mandatory for Saudi Arabia tire imports.

Comparison: WIDEWAY OEM vs. Typical Industry Standards

FAQ

Container loading at Qingdao port – ready for global distribution.

Conclusion

WIDEWAY delivers a complete OEM off-road tire solution: from custom design and certified production to volume delivery and after-sales support. With a 1,000,000 m² factory, 60,000-piece monthly capacity, and a 4-year proven track record in Mexico, the manufacturer is well equipped to serve tire distributors and wholesalers seeking a reliable, compliance-ready partner. Explore the full product range and download the catalog below.

Contact: Della | Email: della@widewaytire.com | Phone/WhatsApp: +86 18253208831 | Address: No.396, Emeishan Road, HuangDao District, Qingdao, China